Justin Cookle
I transitioned into UX design from my background in anthropology, where I developed a passion for exploring the unique aspects of culture. This sparked my ongoing quest to understand the reasons behind our behaviors.
My design work across diverse projects in e-commerce, banking, corporate culture, and consulting has revealed that the intricacies of business culture are just as captivating as those found in traditional anthropological studies.
Projects
E-commerce and Banking
Usability testing aimed to understand why users were making duplicate payments, leading to costly refunds.
Survey Engine
Modernized a survey experience to meet the goals of a new business model and target audience.
Advisory Platform
Service design tailored to distinct personas aimed at improving and digitizing workflows for enhanced client relationship efficiency.